Paul Voelker is a vertical marketing manager for the Environmental and Industrial Markets in the Chromatography and Mass Spectrometry group at Thermo Fisher Scientific Inc. He is responsible for creating and executing global marketing strategies, campaign development and vertical content that align with corporate, product marketing and regional marketing strategies and deploy them through digital and social media channels. Activities include combining a deep understanding of voice-of-customer processes and applications with product knowledge and new regulatory methods development to provide complete workflow solutions to target markets. Paul has more than 25 years of experience in market development, marketing management and lab applications in Life Science, Pharma/Biopharma, Environmental, and Industrial markets. He holds a Bachelor of Science degree in Chemistry from California State University at Hayward, and a Master of Science in Chemistry from the University of California at Davis and has eight publications and seven patents to his credit.