Sonya Pelia is the Social Marketing Manager for the Chromatography and Mass Spectrometry group at Thermo Fisher Scientific Inc. She is responsible for developing and launching a comprehensive and very successful social marketing strategy for the division which includes this blog and building an active fan base on many social channels including Facebook, Twitter, YouTube, Slideshare, Pinterest, and more. Sonya runs comprehensive paid social campaigns for promoting solutions, virtual events, new products, and educational content for the division.